Thursday, October 18, 2007

Why Yahoo outranks Google in Alexa top traffic sites?

Is Yahoo really having more traffic than Google? NO! But according to alexa.com top 100, yes.




First of all, keep in mind that alexa uses the toolbar to make the rankings so it may not be very accurate considering that the toolbar is not spread equally on all types of Internet users.

Then, take a look at yahoo.co.uk and at google.co.uk and note that yahoo.co.uk will redirect you to uk.yahoo.com. So while uk.yahoo.com is seen by alexa the same as yahoo.com because it's a subdomain, the google.co.uk is seen as a totally different site. The same with .de, .fr, etc. So for Yahoo, Alexa adds all the traffic from regional sites while for google it doesn't. Then think about mail.yahoo.com and gmail. Again, for yahoo it all goes in the same domain while for google not.






The same with 360.yahoo.com and blogger.com or video.yahoo.com and youtube.com. So as long as Alexa will keep counting every subdomain as being the same with the master domain, it will be very hard for google.com to outrank yahoo.com since google has it's traffic spread all over other domains.

2 comments:

Ways to improve ranking in Alexa said...

Alexa ranks each website based on the number of visitors it receives. As far my website is concerned, it's not having good ranking in Alexa. After reading and analyzing a lot, I reached to use few strategies to improve ranking in Alexa. Now the improvement is definately showing there. If you are not happy with traffic ranking in Alexa so I will suggest you, use some tactics for improving ranking in Alexa.

1. Download the Alexa toolbar and use it every day to visit your own website. Alexa gives us the ability to co-brand the toolbar with our own logo.

2. Wherever you provide a link to your website, be sure to use the equivalent Aexa redirect URL. When providing a link to my website, we use http://redirect.alexa.com/redirect?www.fortunehotels.in. Simply, replace my domain by your domain name in the end of the redirection url and use it.

3. You should encourage your website visitors to add their positive testimonials on Alexa detailed listings page for your website. This can be done by placing a link to the appropriate Alexa page on your website and asking visitors to “Click here to rate this website” By clicking on the URL : http://www.alexa.com/data/details/main?url=www.fortunehotels.in, visitors will be able to reach your detailed rating page and write a review using the review link

4. You can place interactive updated Alexa widgets on your site. Pick up html code of Alexa widget from http://alexa.com/site/site_stats/signup and put that code on your website.

5. You should get listed on as many search engines as possible by placing a free listing in DMOZ.

6. You can write your own site reviews on the top 50 sites are coming in Alexa and also include your redirect URL as already I have discussed above (http://redirect.alexa.com/redirect?www.fortunehotels.in).

These simple Alexa strategies can be easily implemented and will make a huge difference in your Alexa ranking.

Ion said...

Yahoo site is first because of mail service.
Even if you don't believe that, you have the possibility to check the rank and the tragic on many sites: Comscore, etc.
When you say something is better to have a solid argumentation, not only the words.